Want To Sell Your Boat? Value And Market It The Right Way!

Once you have found out about evaluating your boat, there are lots of things that you can do during the sale to make sure that you get the most value out of the transaction.

If you chose to sell your boat privately, you will save the costs of a Dealer or Broker, but it is important for you to get organised so that you don't miss on any crucial details.

One of the most important elements of boat marketing and sales is the presentation. You need to do something that will make your vessel stand out amongst all the boats and yachts that are advertised for sale. Pointing out the unique points that your boat has is one of the best methods.

Also, remember that a picture speaks as thousand words. Take lots of good quality digital pictures of the boat, avoiding to represent it on ads and classifieds with a couple of blurry images from your last fishing trip or sailing weekend. Take purposeful images, and modify them slightly with an image editing software to make sure that your boat stands in the best possible light.

After having researched possible advertisement alternatives, choose on the one, or several, that you are going to use. There are lots of valuable free listings available on the internet, but you may want to supplement these with a more visible paid listing. Boat sales take a while, so you should have your listing up for at least two months.

Another great place for adverts are signboards of local marinas or boating clubs, especially considering that it is likely that the buyer will be from the surrounding area. You can use a printout of your online ad to advertise on signboards. Trade magazines are another advertising platform to consider.

When preparing the ad, your focus should be on making sure that it stands out. Of course you should list all the technical specifications, but concentrate on what makes your boat unique and especially valuable. Adding an anecdote from your use of the boat is nice, as it personalizes the vessel.

Once a serious potential buyer has been found, you will need to be ready to answer lots of questions, so be ready with all the specifications, history, extra pictures, and other info that you need. It's often good to go through a question and answer process before actually visiting the boat, as this will save you time during the visit.

After the buyer's vetting process, if he or she is really interested you will have to fix the price together. You should always be ready to concede a bit on this point, so it's important to take this onto consideration when fixing the initial boat asking price.

The secret to sales negotiation is to be well prepared, anticipate what potential buyers are likely to say and work out in advance how you're going to react, keeping in the back of your mind what price you'll be prepared to accept. If there is anything about your boat that makes it unique and/or particularly attractive to the buyer, make sure to point that out.