2016/7/16 10:48:44
Since I've been working in the magazine biz, I've seen (and fished) a bunch of lures that the designers believed would take the sport by storm. Some of them had fancy LED cores and gave off electric pulses. Others featured interchangeable body sections that snapped together, allowing you to adjust length, or switch from a lipped head to a popping head. Truth is, they caught fish, though never more than "standard" lures. Yet I suspect they’ll fade out of the spotlight sooner or later like the Flying Lure and Helicopter Lure.
So where do you draw the line between genuine innovation and gimmickry?
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