Simms Expands Product Line At ICAST

Simms Fishing Products, fly fishing's leading manufacturer of waders and outerwear, expands into new segments of the fishing industry this year with an innovative line of outerwear and footwear designed for anglers, including those who fish from boats. Simms will debut its dynamic new line, along with new products within its core fly fishing offerings, at the ICAST show being held July 13-15 in Las Vegas.

This is the first time that Simms, a leading supporter in the fly tackle segment and the only company to make GORE-TEX® waders in the USA, has exhibited at ICAST - the world?s largest sportfishing tradeshow.

"The mantra of Las Vegas is supposed to be 'what happens in Vegas, stays in Vegas,' but in this case we're confident what we unveil at the show will create an exciting buzz throughout the fishing world," said Simms President K.C. Walsh. "We're eager to raise the awareness of the Simms brand at ICAST."

Among the new items Simms will showcase at ICAST are the new Pro Dry? GORE-TEX® Parka, Bibs and Pants that have been designed with input from tournament anglers and used this year at the BASSMASTER Classic. Attendees at ICAST will also see Simms' new No Fly Zone TechKnit shirt, the Harbor GORE-TEX® fishing shoe and a host of sun-protective clothing.

"As we expand our product line, ICAST presents a tremendous opportunity for us," said Walsh. "We?ve been in business for 31 years, but this year we will have a chance to make a first impression at a new show with outstanding products built by, and for, anglers."

Simms Fishing Products will also display at the 2011 International Fly Tackle Dealer (IFTD) show being held Aug. 18-20 in New Orleans.

"Between ICAST and IFTD it?s going to be a busy and exciting summer for Simms," said Walsh.

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