Ray-Ban's Explosive Success: The Power of Product Placement with Tom Cruise

Ray-Ban

Thanks to product placement deals, the struggling brand of sunglasses Ray-Ban soared when Tom Cruise wore them in the 1983 film Risky Business. Sales of Ray-Bans increased by 50% after the film's release, and the brand became even more popular after Cruise wore them again in the 1986 film Top Gun.

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