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Football players and camisetas del futbol replicas as corporate brands

Football is a sport, which involves eleven players on either side of the team. Moreover, it entails the kicking of a ball into the net of the opposition. Consequently, it materializes by adhering to a set of rules and regulations. Due to its fascinating nature, football has established itself as the most popular game in the world. Consequently, astute mastery in this sport requires persistent training in certain aspects.

These aspects include goal-keeping, technical skills, defending, dribbling and shooting. Subsequently, there exist various benefits for those who execute these aspects skillfully. For instance, a well-oiled team accrues more victories than team which lacks these requirements. Afterwards, this team will get a prize in the form of a trophy or monetary rewards. Secondly, thea team or nation will witness a surge in its worldwide popularity. Consequently, they can witness this popularity when they sell many of their camisetas de futbol replicas.

The increased sale of these replica jerseys provides a source of revenue for the team. Nowadays, football has become corporate in its structure. Thus, most clubs seek to expand their horizons to areas beyond their locations. Subsequently, they can enter other markets through their players. These footballers happen to be those that top the scoring charts for their teams. As a result, most fans will support the club because of the skills of their footballers. Thereafter, they feel motivated to show their love for the players by buying their camisetas de futbol replicas.

Consequently, the sales of the replica player jerseys will translate to a source of income for the management. For instance, the signing of David Beckham by Real Madrid in 2003 witnessed increased sales of the 23-numbered camiseta del Real Madrid. Subsequently, this scenario replicated itself when Beckham moved to LA Galaxy. Thanks to his popularity, these teams benefited financially from the mammoth sale of his replica shirts. Prior to this occasion, Beckham had built a reputation for his impeccable skills in free-kicks.

Furthermore, players feature in the corporate world by marketing other brands. These products range from energy drinks, footwear and colognes. Additionally, the businesses use the two-step theory to persuade its target market about the viability of the product. Thus, fans of the players will feel attracted to the product because their favorite celebrity is using it. For instance, Thierry Henry used to be the face of Gillette, thereby attracting his fans. Consequently, Cristiano Ronaldo inspires his fans to buy the mercurial vapor safari boots.

The soccer boots exist as a product of US footwear manufacturer, Nike. Consequently, the company uses Ronaldo as bait to rope in its target market. Therefore, Ronaldo's admirers will buy the boots because he wears that particular brand. Furthermore, his performances for Real Madrid and Portugal have left many in awe and admiration. These 5-star performances bode well for his two teams. The good news comes in the form of increased popularity of a Ronaldo shirt. Basically, the corporate side of football depends on the strong performances on the field.


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