Womens Golf Market

Nowadays, more and more women like playing golf games, Women's golf market study unveiled. Golf Datatech, LLC, has unveiled its first-ever women's Golf Market Study. It is the industry that leading independent research firm for consumer, trade and retail golf trends and performance. The Women's Golf Market Study is the most comprehensive report ever developed which details a wide range of attitudes of serious women golfers about the game, the, and the apparel they wear.

 

"In today's challenging economic climate, where growth in the game of golf is stagnant, the potential to grow the women's market is a higher priority than ever before, and efforts to cultivate and expand this segment are being considered and executed widely across the industry," said Tom Stine, partner, Golf Datatech, LLC. "As a result of the need to grow the game, we undertook this extensive study so that companies both in and out of the industry can truly understand the perceptions, experiences and buying habits of the all-important serious women's golf sector."

 

 "While women's golf presents a major growth opportunity for the industry, this study makes it clear that significant roadblocks must be overcome to consistently increase women's participation in the game." Stine said.

 

In developing the Women's Golf Market Study, over 1,000 female golfers from Golf Datatech's exclusive database of Serious Golfers participated in a survey, which was conducted last November. While a majority of female respondents to this study live active lifestyles and boast an average household income of six figures, an equal majority cited cost, time and family constraints as reasons preventing them from playing golf more frequently.

 

Beyond those factors, almost one in three female respondents considered the average golf course to be "a very male oriented place," which always been inhibits.

 

"While over 50% of the U.S. population is female, less than 25% of total golfers are women," said Stine. "Combine the cost, time and family pressures with their overall perception of the male orientation at the golf course, and it's not surprising that women leave the game as often as they enter. This is ultimately the basis for the women's golf population to be at a near standstill."

 

Among the key findings of the study were the following, which were related to women's golfing habits, spending on golf, marketing and media habits:

Golfing Habits

Respondents were asked what they enjoy about playing the game and 91% said they like being outdoors, while 82% enjoy the time with friends, 80% are always trying to improve and 79% enjoy the challenge of the game.

When asked to identify the single factor they enjoy best about playing the game, 32% chose the challenge of the game as their primary motivation, while 18% said being with friends is most important.

One in three respondents thinks it "costs too much," while almost half of all respondents said they would be likely to play more golf if it cost less.

21% of respondents disliked the fact that a round of golf takes too long to play, while 40% are constrained by limited leisure time, and 31% work too much to play as much as they would like.

Spending On Golf

 

The average female respondent estimates they spent slightly less than $700 in the past year on golf equipment, with 18% saying they spent over $1,000.

When it comes time to purchase new golf clubs, 63% of females take the golf clubs out to a driving range or onto a golf course to try them out prior to purchase, while 58% gather information from their golf professional, 44% research products and trends online, and 43% read golf publications to get information on equipment trends.

 

Media Habits

 

55% of respondents said they watch golf or golf-related programming on television at least once a week, 14% watch it three to four times a month. Of the respondents who watch golf or golf related programming on television, 94% said they frequently watch the PGA Tour and 80% watch the LPGA.

 

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