Heddon Pequea Tribe Hawk Fishing Rod: Rarity & Value

Question
I purchased this casting rod on Ebay in great shape.It is split bamboo,two piece,with 4 line guides of different colored agate.How rare is this and what would it be valued at.Thank you,Benny

Answer
Hi Benny,

The Pequea Tribe Hawk rod was made by Heddon as a private label rod under contract to the J.S. Johnson Company department stores.  I am not sure how many stores or the location of the stores operated by J.S. Johnson.  The rod is likely the equivalent of a mid grade Heddon rod of similar manufacture.  Date of manufacture is likely the 1930s-1940s time frame.   

Value would be in the $90-$175 range depending on actual condition.

Heddon rods are not that rare, but you can assume the private label rods are typically a much smaller number and therefore, somewhat rare.  The value of the rod is due to the maker (Heddon) and the relative rarity of the private label.

Thanks,  Joe