antique fishing box set

Question
I'm curios as to the estimated value of my find. I believe the set is Sears and Roebock...possibly from the late 60's.
There are two rods. One smaller than the other. The smaller on has three extesion choices. The lid contains items like lures, line, hooks, and bobbers.
The kit and rods have never been used. The larger pole had slight damage, two indentions on the rubber end and a eyelet has fallen off.  On thge large pole there is a stamp...."Seals..and made in japan.  Also in the kit is fishing line made by Ted Williams.
Thank You for your time....please also send answer to my e-mail  

Answer
Alan,
Not Sears, it's  Japanese. Sears sold Heddon bamboo rods.
Originally sold by the thousands to GIs in a light long box with lures and huge flies from 1946 to the 70s . Mostly considered trinkets by collectors but memorial to GIs , they have little resale or fishing value. I have never seen any written history on them in English except the following. http://www.maxrod.net/article/
There is  a book  on Goggle books, with a little history  and a  limited preview: Bamboo In Japan by Nancy Moore Bess

Luck,
Mac

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