Ice Fishing Lures: Custom Jigs & Spins for Last Ice Season

Whirl. Slurp and munch. Fish are franticly siphoning food from the flow. The bite? Fast and furious. After all?it is last ice. The sun抯 high and brigh

Stephen Browning's St. Croix Rods: Powering Bassmaster Success

When it comes to catching bass from flowing water, you抎 be hard pressed to find anyone better at it than Bassmaster Elite Series pro Stephen Browning.

Krappie Kings Gear: Exclusive Crappie Fishing Products by Ardent Outdoors

Knight him, or rather厬King?him. The wearer of this crown of panfish is none other than the Krappie King himself, Karl Kalonka. (Right there are more k抯

Aqua-Vu Micro 5c: Revolutionizing Underwater Viewing for Anglers

Wonder what Alexander Graham Bell might say today about the evolution of his 揺lectromagnetic telephone??Given that the modern smart phone fits nicely i

Frabill Magnum Flow-Troll Bait Container: Keep Your Bait Fresh & Accessible

We live in an era of supersizing ?ala a precedent many blame on fast-food chains. But take away the surplus saturated fat and artery-clogging bad chole

Plano Sportsman's Trunk: Scent-Proof Storage for Hunters

There comes a time in your hunting life when repurposed gear won抰 cut it anymore. In due course, that oil stained, insulated gas monkey jacket is deeme

Plano Hybrid Hip StowAway & Hip Tray Tackle Boxes: A Review

Line breaks on a lunker fish and you抮e ready to blow a blood vessel. Minnows croak after baking in the sun and you go ballistic on the inside. Back in

Berkley Havoc & PowerBait: New Baits for Increased Fishing Success

The bait designers at Berkley Fishing are a busy lot. They抮e constantly picking the brains of the sport抯 top pros, emerging months later with unique ba

St. Croix Legend Trek Travel Rod: Explore with Legendary Performance

Long before TV抯 white-bearded cerveza pitchman became a pop culture icon, auteur-anglers Ernest Hemingway and Zane Grey were The Most Interesting Men I

St. Croix Avid X Fishing Rods: Built for Extreme Performance

To push the outer limits of what抯 possible; to go well beyond the ordinary, usual or expected; to exist at the furthest ends of the universe. Few word

EVOLVE DarkStar Swimmer: A Realistic Swimbait for Bass Fishing

Cruise the aisles of any tackle shop and you抣l see a myriad of new swimbait offerings that match the hatch. And for good reason: There抯 nothing more ef

Best Catfish Rod & Reel Combos | SuperCat Fishing

You抳e got your bass rods; your crappie rods; your trout and salmon rods. Even walleyes and muskies garner multiple models. Strange then that the third

Plano Tackle Boxes: Durable & Reliable Storage for Anglers

Seems like we抮e constantly organizing and re-arranging baits for easier on-the-water access. We抳e got binders, bags, StowAways? and specialty boxes tha

Soft Plastics for Cold Water Fishing: Tips & Baits

What a drag... But not because the bite is off. Actually, it抯 the contrary. The catching抯 outstanding because you抮e fishing at a snails pace, dredging

St. Croix Fishing Rods: A Legacy of Quality Since 1964

The year was 1964. Bellbottoms, bouffants and the Beatles were all the rage. Martin Luther King Jr. had just received the Nobel Peace Prize. And Cassiu

Pro Finesse Drop Chains: Unlock Deeper Fishing Success

Custom Jigs & Spins?new Pro Finesse Drop Chains Fish. You see plenty on your sonar. They抳e been wallowing up and eyeing your jigging spoon all day. B

Frabill Straight Line 271 Bro Series Combo: Ice Fishing Lure Strategies

Unless you count whirlpools, waterspouts and polar vortices, the only things that spin in circles in and around water are the jigs tethered to coiled a

Aqua-Vu Underwater Cameras: Enhance Your Fishing with High-Resolution Views

To the naked eye, a drop of lake water doesn抰 look particularly exciting. But place that same bead of water under a microscope and the array of tiny cr

St. Croix Triumph X: Premium Fishing Rods That Deliver Performance & Style

Even in fishing, style sells. In a sport where product performance should be the ultimate measure ?even the deciding factor in sealing the deal at the

Fall Fishing Strategies: Targeting Big Bass with Lucky Craft LV500

In the fall of the year the temperatures start to drop, the wind starts to blow and a lot of anglers put away their rods and reels for the season. If t